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As an innovative leader, I uniquely blend entertainment, culture, and brand advocacy through a lens of humanization and collaboration. I firmly believe that shared experiences enhance our world and that our greatest creativity and impact emerge from genuine teamwork.
Hailing from the mountain state of West Virginia, creativity has always been my guiding force, driving an insatiable curiosity to learn about various subjects and human stories. My parents nurtured my creative spirit, understanding my non-traditional learning style and my love for imaginative play and human connection. From a My Little Pony Kitchen to putting on a puppet show and theater production for the entire neighborhood, I saw no border or boundary or challenge that was too “big”.
Receiving a dyslexia diagnosis in my twenties transformed my perspective; I realized that what I once viewed as a challenge became my superpower. This unique outlook empowers me to challenge conventional business norms and deliver innovative solutions that connect with audiences using authentic emotions, intellect, humor and best of personal emotions and experiences.
For nearly 15 years, I have dedicated myself to work in higher education, employing immersive lifestyle marketing strategies to bridge families with educational opportunities. I excel at engaging students and their families by highlighting the rich, emotional experiences within a university setting, immersing them in vibrant activities rather than drowning them in dry statistics. My approach is not just about recruitment; it's about sparking a genuine connection that transforms their educational journey.
Partners Past and Present
Coca-Cola North America
MadeIn Cookware
America’s Test Kitchen
California Olive Ranch
Plaid Crafts
The Crafty Lumberjacks
The Taste Curators
US Cellular
Giada De Laurentiis
SKills
Creative Direction
Immersive Design and Ideation
Partnership Management
Large-Scale Event Design and Production
Product Design and Innovation
Branding and Brand Storytelling
Customer Experience
Audience Narrative