Activations and Pop-ups
In my role as the Director of Brand Experience at West Virginia University, I had the opportunity to collaborate with the Trademark Licensing unit on many activations and product launches. I was excited to help create tangible experiences around our apparel line. Partnering with my best friend and her incredible team allowed us to bring our brands and clothing to life for our students and the university community.
I also enjoyed working with them on custom packaging and apparel, even bringing a youth mascot to life. What began as the idea of a dog named "Musket" has transformed into a vibrant brand, becoming known as "The Best Friend of the Mountaineer."